Michael Golden/Creative / Art Director
57 Ross Avenue #14, San Anselmo, California 94960
cell: 415.450.1841 email: michael@mgcreative-sf.com
website: www.mgcreative-sf.com
linkedin: www.linkedin.com/in/michaelgoldendesign
Career Summary
1996 - Present
Creative Director / Owner
Golden Creative Partners
San Anselmo, California
Collaborate with clients, learn about their passions, challenges, goals, and
together with them work to effectively tell their stories.
Lead creative teams in the production of messaging that makes a real connection
with current and perspective consumers across media channels.
Pitch new business, present creative to clients,manage creative teams, commission
and supervise still photography, film and video shoots.
Achievements
Kim Eagles-Smith Gallery
Design and produce advertising, direct mail and exhibition catalogues supporting
the gallery’s exhibitions.
National Jewish Council of Jewish Women
Design and produce the Council’s ‘Justice for and by Women’ anti-trafficing campaign.
Meritus College Foundation
Lead the Taproot team responsible for the successful re-branding of the Foundation.
49 Geary Street Galleries
Produced the ‘Largest Collection of Fine Art Galleries on the West Coast’,
marketing campaign for two dozen galleries and rare book dealers.
ODC Dance Company
Designed and produced the Company’s 30th anniversary publication.
Supervised its printing in Singapore.
Ringling Museum of Art
Designed and produced the - “John Ringling - Dreamer, Builder, Collector,” 128 page publication
chronicling the museum’s history and collection. Supervised its printing in Hong Kong.
Metro Dade Cultural Affairs Council
Art directed and produced the 30 second animated video for Miami’s Cultural Hotline.
1986 - 1995
Creative Director / Owner
Golden Barton Advertising, Miami, Florida
Founded this award-winning full service ad agency, providing marketing, advertising, design
and media services for Greater Miami tourism, hospitality and cultural arts clients.
Developed marketing strategies and creative that achieved increased sales and revenue
for our clients.
Pitched new business, presented to clients, lead creative teams, commissioned
and supervised still photography, film and video shoots.
Achievements
Greater Miami Convention & Visitors Bureau
Produced the advertising campaigns and visitor guides that effectively re-branded Miami Beach’s
Art Deco District, South Beach hotels and attractions.
Avon
Art directed the successful international consumer print campaign for Avon’s ‘Vivage’ fragrance.
Supervised principal photography in Paris.
Turks & Caicos Islands
Designed and produced ‘The Undiscovered Islands’ collateral campaign for the T&C Tourist Board.
Heineken
Art directed the print and outdoor advertising for the Heineken’s ‘Your World, Your Heineken’
Caribbean campaign.
Metro Dade Cultural Affairs Council
Introduced the concept of ‘Cultural Tourism’ marketing, in ads and collateral for Greater Miami.
Increasing attendance at the region’s major cultural institutions; Villa Vizcaya, the Center for the Fine Arts,
the Metro-Dade Cultural Center, the Coconut Grove Playhouse, the Museum of Science and the
South Florida Historical Museum.
Wrote and produced a dozen award winning videos profiling South Florida theater and
dance companies.
South Florida Cultural Consortium
Designed and produced visitor guides featuring major cultural attractions from Palm Beach to Key West.